“People don’t buy what you do, they buy why you do it.” – Simon Sinek Ever wonder why certain brands stick with you, while others don’t? Let’s take Nike for example — it’s not just shoes when you hear that name, right? It’s about athletes testing their breaking point and overcoming hurdles. That’s brand storytelling— it’s the why behind Nike, not just the what. Then there’s Coca-Cola. Yes, they sell soda, but they are a story of joy, sharing and happiness. You’re not just purchasing a drink, you’re buying a dream. So, how can you establish that same connection with your customers? How can your brand stand out? That’s the power of brand storytelling. You’re not just selling products — you’re crafting a story that your customers want to be a part of. Let’s take a look at how it works and why it matters so much. What Is Brand Storytelling? Let’s break it down: brand storytelling is the process of creating emotional connections between your brand and your audience through a compelling narrative. It’s not just about product features—it’s about telling the story of your company’s history, mission, values, and purpose in a way that resonates with people. And here’s one big difference between content marketing and brand storytelling. Example: Content marketing, which where you create blog posts, videos, and social media content to educate, inform, or promote your products. Although content marketing can support the sharing of elements of your brand story, it’s inherently value- or sale-driven. On the other hand, brand storytelling focuses on creating a deeper, emotional connection with your audience. It’s about telling the story behind your brand—why it exists, what values it stands for, and […]

It’s about choosing the right product—at the right time, for the right audience, with the right expectations. Yet many sellers still rely on surface-level signals: trending lists, supplier recommendations, or viral videos. Meanwhile, the most valuable data source is often ignored. Customer reviews. Every review is a direct message from the market. When analyzed correctly, reviews reveal: What customers truly care about Why products fail or succeed What features are missing Where competitors are vulnerable This article will show you how to systematically mine customer reviews for product selection insights, turning raw opinions into a powerful dropshipping advantage. 1. Why Customer Reviews Are a Goldmine for Dropshipping Sellers Unlike ads, supplier descriptions, or influencer hype, customer reviews are: Unfiltered Experience-based Emotion-driven Problem-focused They reflect real usage, real frustrations, and real satisfaction. For dropshipping—where you don’t control manufacturing—reviews help you avoid products that: Generate refunds Cause customer complaints Damage brand reputation And identify products that: Solve clear problems Have strong perceived value Inspire repeat purchases 2. The Biggest Mistake Sellers Make When Reading Reviews Most sellers skim reviews to answer one question: “Is this product good or bad?” That’s the wrong question. The right questions are: Why do customers like or dislike it? Which complaints are repeated? What expectations are unmet? How could this product be improved or repositioned? Your goal isn’t to judge the product—it’s to extract patterns. 3. Where to Find High-Quality Reviews for Research To mine valuable insights, you need the right sources. Major Marketplaces Amazon AliExpress Walmart Marketplace Focus on products with: At least 100–300 reviews A mix of positive and negative feedback Niche-Specific Platforms Etsy (for lifestyle and handmade-inspired products) Chewy (pet products) Sephora / Ulta […]

In the field of cross-border e-commerce, the Dropshipping model is highly favored by small and medium-sized sellers because of the advantages of “zero inventory” and low cost. However, the lifeblood of this model – international logistics and tariff policy – is in unprecedented turmoil due to frequent changes in the Trump administration. In February 2025, the US tariff policy on small parcels from China was “changed on a dime”, which not only exposed the vulnerability of the global supply chain, but also sounded an alarm for Dropshipping practitioners relying on direct mail! So, what should sellers do next to deal with such policy changes? Is there a way to avoid the risk? How to maintain competitiveness without being dragged down? This article will give you some advice. Policy “Rollercoaster”: From Tax Increases to a 72-Hour Pause   Core Changes in Tariff Policy February 1st: Trump signed an executive order to cancel the “minimum threshold” tariff exemption for Chinese packages under $800 in value and imposed a 10% tariff on Chinese goods. February 7th: Due to a customs system breakdown and domestic pressure, Trump urgently halted the new policy, announcing the restoration of tax-free treatment until the U.S. establishes a “sufficient tariff processing system.” Chain Reactions of Policy Impact Logistics Breakdown: Within just three days of the new policy, over 1 million packages were backlogged at New York’s Kennedy Airport, forcing customs to release detained goods. The U.S. Postal Service even temporarily suspended receiving packages from China and Hong Kong, only to retract the decision within 24 hours. Cost Surge: If the policy continues, the tariff cost per package may increase by 25%-30%, directly squeezing the profit margins of dropshipping sellers. How […]